Buyer Analytics

Bing is Microsoft’s new and improved search engine. I gave it a test drive today using the search term Dow Chemical with great results.

• First, a nice summary of important information at the Dow Chemical website
• Next, a map showing their location with address and phone number
• A link to Dow Chemical at Wikipedia
• Financial news links from fool.com, money and yahoo finance

On the left side of the page results links are provided with related searches about Dow such as MSDS, jobs and employment information. On the right are similar links for other companies Dow Corning, DuPont and BASF.

With each search result you can mouse over for a summary of the website. This is a great time saver to pre-screen a website without going to the web page. There are also search links for news, images, maps and shopping. I like how the images are all the same size. The shopping link provides a list of products from the Amazon marketplace. Category links are listed on the left hand to help filter results.

Overall, Bling results were very pertinent, great summaries and well organized. Definitely worth a try.