Buyer Analytics

Many buyers and procurement departments lead outsourcing efforts. As part of this process public relations concerns must be addressed. What to announce, when to announce, how will the public and our customers react?

An article from Information Week believes that best advice is to come clean.

Why all the hush, hush in the first place? The fact is, outsourcing is still controversial as some U.S. jobs are inevitably lost in the process (in many cases, these are jobs that would have been killed off by automation, anyway). So most companies that send work abroad take the safe route and do it on the QT. To the extent they acknowledge it at all, they employ euphemisms--like "bestshoring" or "rightshoring"--that would insult the intelligence of a four-year-old and don't fool anyone.

The article suggests that a hush strategy is bad PR. Here is the link:

http://www.informationweek.com/blog/main/archives/2006/03/outsourcing_is.html