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I like this quote by Bernd Kessler, president and CEO of MTU's commercial maintenance division,

"You have to understand the costs before you start to cut. Try to uncover the costs: make them visible and then measure." Why? "We have sharks out there called competitors that want to take a piece of the meat that belongs to us, and it's up to us to defend it and keep the business growing."

An article from Overhaul & Maintenance about cost cutting the not so obvious. The obvious being --- cutting heads and reducing labor.

Read this to get some insight into cost cutting "non aviation" expenses which range from 7 to 15% of an airlines' budget. A number of interesting ideas are shared.

Here is the link:

http://www.aviationnow.com/avnow/news/channel_om_story.jsp?id=news/om306cvr.xml