Wednesday
15Mar2006
Procurement Adding Value in Marketing Services Arena
Wednesday, March 15, 2006 at 11:09PM Sometimes the procurement process has a tough time in an unstructured environment. When dealing with marketing services the article suggest that procurement can get in the way.
Here is some evidence that progress is being made in marketing services procurement.
And Keith Raeburn, strategic buyer at Abbey, claims that now - in contrast with two or three years ago - most marketing departments are also grateful for help on the commercial aspect of appointing agencies.
"For the most part, marketing welcomes us into the fold; we take away the commercial stress so marketing and agencies can concentrate on what they're good at," he says.
There is also a section in the article that outlines the top 10 questions agencies should expect from procurement. Here is the link:
http://www.mediaweek.co.uk/features/index.cfm?fuseaction=details&nNewsID=546685
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